Way back when Snapchat was first launched, Buzzfeed discovered a loophole that allowed cached Snapchat videos to be rewatched on an iOS browser like iFunBox. In response, Snapchat founder Evan Spiegal told Buzzfeed, “The people who most enjoy using Snapchat are those who embrace the spirit and intent of the service. There will always be ways to reverse engineer technology products — but that spoils the fun!”
The Electronic Privacy Information Center (EPIC), a self-described public interest research center focusing on privacy issues and consumer advocacy, filed a complaint with the Federal Trade Commission (FTC) on May 16, alleging that Snapchat’s representations that its users’ photos “disappear forever” once viewed by a recipient are deceptive and likely to mislead consumers. The complaint alleges violations of Section 5 of the Federal Trade Commission Act and requests the Commission to investigate.
The complaint alleges that Snapchat does not delete a file after its been viewed instead Snapchat adds “.nomedia” extension tot he end of the file name which renders the file unviewable. However, any tech-savvy user could alter the file name by removing the “.nomedia” extension and the files are again viewable.
Since launch, Snapchat has slowly but progressively admitted that the app isn’t actually as privacy-friendly and secure as it’s made out to be. In fact Snapchat recently published a point-by-point blog post going over how it stores and deletes Snapchat data, with the tender warning at the very bottom that says, “If you’ve ever tried to recover lost data after accidentally deleting a drive or maybe watched an episode of CSI, you might know that with the right forensic tools, it’s sometimes possible to retrieve data after it has been deleted. So … you know … keep that in mind before putting any state secrets in your selfies :)”