Accepting Guest Blog Posts

I have accepted a position that will not allow me to write in 2016. However, I want to continue to provide information on cyber, intellectual property (IP), social media, security, privacy, and technology law and policy to you all.  So…. I am accepting  submissions from guest bloggers!

Please send me your best cyber, IP and tech law and policy posts. Many of this blog’s followers are entrepreneurs, technophiles, tech novices, bloggers, social media user and those intrigued by tech, so please cater your posts to that audience. Please send posts to thedigitalcounselor@gmail.com. I will notify you if your post is selected.

Thank you for your submission, in advance, and more importantly, THANK YOU FOR READING!

I hope the readers find previous posts and any information others are able to provide in my absence helpful! And I look forward to returning in 2017!!

New gTLDs as a Branding Tool for Entrepreneurs

The launch of new gTLDs (generic top-level domains) provide an amazing opportunity for entrepreneurs and small to medium businesses to further brand their business in their domain name. A gTLD is the part of you domain after the “.”.  Having fun with you website domain can help you stand out as you market yourself and establish your brand. Emphasize your company’s mission, expertise, experience, niche, etc through the top-level domain you use. Also if your company name or other domain you sought to register is taken on .com there are new and exciting options! Don’t miss out on companyname.rocks or company name.consulting.

You can register these new top-level domains just like you register a “.com” domain head to goDaddy, Namecheap, Name.com or your favorite registrar. This is something your should consider early in establishing your company. You don’t want to lose out on the perfect domain name.

This is an opportunity to accent your personal brand as well. As you establish your expertise and want to develop a website that showcases your skills you no longer are limited to firstnamelastname.com you can register firstnamelastname.esq, firstnamelastname.photography, or firstnamelastname.guru.  Grab your new domains as soon as they roll out!

Over 175 new domains have been released or delegated to date, with hundreds more on the horizon. You can view the available domains by visiting this page: http://newgtlds.icann.org/en/program-status/delegated-strings . This page lists the delegated domains, which means they are available for registration. This site will be updated as others are available.

Take advantage of this branding opportunity before others catch on!!
Examples of some new gTLDs that can make for a creative domain name:

.guru
.consulting
.cooking
.ventures
.photography
.active 
.expert 
.coach
.lifestyle
.shopping
.bar 
.pub
.events
.buzz
.solutions
.careers
.company
.management
.enterprises
.technology
.holdings
.rocks
 
Visit my older posts for more information on this launch: What do you know about the new top level domains?Will You Be Confused When The New Generic Top Level Domains (gTLDs) Launch?​; &​ Five things you should know as the new gTLDs launch.  And as always ask questions in the comments and share your successes and observations re: new gTLDs!​
 

Five things you should know as the new gTLDs launch

What is a gTLD? gTLD stands for generic top-level domain and is an Internet extension such as “.COM,” “.NET” or “.ORG.” Right now there are a little over two dozen gTLDs, but soon, there could be hundreds. The Internet Corporation for Assigned Names and Numbers (ICANN) is responsible for the coordination of the global Internet’s systems of unique identifiers and, in particular, ensuring its stable and secure operation. According to ICANN the new gTLD program was developed to increase competition and choice in the domain name space. As the new gTLDs launch and threaten to change the Internet as we know it there are a lot of things you should know but here are five to start. For additional background information about new gTLDs, please visit some of my previous posts “What do you know about the new top level domains?” & “Will You Be Confused When The New Generic Top Level Domains (gTLDs) Launch?”

1. Be careful of services “guaranteeing” to get a domain name for you

Cyrus Namazi, Vice President of DNS Industry Engagement for ICANN, published a blog post today titled “Pre-Reserve a Domain Name, or Not? ICANN Answers the QuestionNamazi warns against services that “guarantee” they’ll get the domain name for you:
 
 
As responsible Registrars are advising, successful pre-registration of a domain cannot be guaranteed. ICANN seconds that advice, cautioning that registrants should be wary of anyone who claims to be able to guarantee a domain registration on a new gTLD. There are several situations that can impact the availability of a domain name and some domain names may never be available for purchase.”
 
 
Namazi points out that competition between registrars for a single domain, domains claimed in sunrise, reserved domains, premium domains, and name collision domains make it impossible to guarantee. He also notes that some TLDs may not even end up being delegated.

 

2. The first non-Latin character new gTLDs were delegated 

What does delegated mean? This means that the gTLDs or strings have successfully completed the new gTLD Program and has officially been selected as a new gTLD that will go live for use. This will be the first time non-Latin characters can be used in a TLD and not just in the second level domain. Click here for more information from ICANN. 

One is شبكة, the Arabic word for “web” or “network”, while another is 游戏, which means “game” in Chinese.The other two – онлайн and сайт – are both Russian words, meaning “online” and “website” respectively

3. First nine LATIN new gTLDs​ were delegated

The first nine new gTLDs delegated last week were:

  • .CAMERA
  • .CLOTHING
  • .EQUIPMENT
  • .GURU
  • .HOLDINGS
  • .LIGHTING
  • .SINGLES
  • .VENTURES
  • .VOYAGE

The “sunrise period” for registration of the first seven gTLDs is “.BIKE,” “.CLOTHING,” “.GURU,” “.HOLDINGS,” “.PLUMBING,” “.SINGLES,” “.VENTURES.” will begin November 26 and general availability to anyone will begin January 29, 2014.  Keep any eye out for new gTLDs as they are delegated. Consider whether you or your company wants to purchase a domain. And monitor the official launch of these new gTLDs starting in January. Monitor how your brand and ineffectual property are being used on this new gTLDs. To keep up with delegated strings click here.

4. The launch of new gTLDs multiplies the size of the Internet and presents increased security and intellectual property infringement risks.

  • Pay attention to the gTLD in the address bar. New gTLDs give malicious actors more platforms to attack the unsuspecting. Pay attention to the address you are trying to get to and make sure all parts of the address are correct.  Also if you search for a website make sure the site that comes up is the legitimate website.
  • Companies must monitor the use of their intellectual property on new gTLDs. Companies should currently have a plan in place to protect their IP investments through motoring, preemptive registrations, the Trademark Clearinghouse and other rights protection mechanisms provided by ICANN. Be proactive!

5. Launch of new gTLDs presents a number of opportunities to market your brand or yourself. This will present business and consumers with a new and unique user experience and online footprint. There will be a lot more room for customization online and opportunities for marketers to be creative with how to reach consumers. I am excited to see the innovative means of reaching the public that are birthed from the new gTLD launch.Please ask any questions you have about new gTLDs, protecting yourself, rights mechanisms, IP protection, security concerns etc. Start the discussion!

New gTLD Timelines

ICANN
New gTLD timeline

ICANN has released two new timelines for when we can expect the launch of the first new gTLDs (the part of the URL behind the “.” such as “.com” or “.mobi”).

The launch of these new gTLDs will have a lasting and significant effect on the way we use and operate the Internet. This fact is why new gTLDs have yet to launch. The industry is a buzz with the pros and cons of every aspect of this change. The confusion of consumers, protecting intellectual property, domain name approvals, potential monopolies, privacy, and other business concerns are on the forefront.  No interest group wants things to remain the same but with competing interests and priorities carving out new policy has been slower than anticipated.

I encourage consumers to remain aware of this development. This will develop the way we consume online information.   I will continue to write about the developments. Also visit some of my previous posts such as Will You Be Confused When the New gTLDs Launch?  Visit ICANN’s site on new gTLDs for developments.

What are you concerned about? Are you interested in hearing more about the effect this will have on businesses and families?

 

Who Runs the Internet?

I know a lot of you are confused or have questions about exactly how the internet is run.  ICANN has released a graphic that aims to provide a high-level view of how the internet is run. Quoting from the document:

No One Person, Company, Organization or Government Runs the Internet
The Internet itself is globally distributed computer network comprised of many voluntary interconnected autonomous networks. Similarly, its governance is conducted by a decentralized and international multi-stakeholder network of interconnected autonomous groups drawing from civil society, the private sector, governments, the academic and research communities, and national and international organizations. They work cooperatively from their respective roles to create shared policies and standards that maintain the Internet’s global interpretability for the public good.

Who Runs the Internet? Graphic designed to provide a high-level view from ICANN (Click to Enlarge)

What do you know about the new top level domains?

There are currently a total of only 22 top level domains, including the three most well-known: .com, .net, and org. In June 2012, the Internet Corporation for Assigned Names and Numbers (ICANN)—the quasi-governmental body responsible for administration of the domain name space—revealed applications for 1930 new ones. Six hundred fifty of these 1930 applications are for brand names. Many recognizable brands applied for their company names to become a domain that appears as “.brand”.  For example, “.kodak”, and “.apple”.  The new top-level domains (TLDs) are going to change the landscape of the internet, the question is how much and for who?

Right now, companies and countries are the only ones dealing with the consequences of this new space on the internet. The main issue being that companies who applied for these applications are facing a little bit of competition because not only did companies apply for their brand names companies applied to own the rights to generic terms. For example, among the 1900+ top level domain name applications are four competing applications to register the generic top level domain “.auto”. The applicants for .auto are Uniregistry, Donuts Inc., Fegistry and Dot Auto Inc., all non-endemic to the automotive industry. Donuts and  Uniregistry—along with another company, DerCars LLC—also plan to battle it out for .cars.

Another conflict in the new TLD space if over “.africa”. DotConnectAfrica mistakenly applied for “.dotafrica” instead of “.africa” in its application during the new TLD process. DotConnectAfrica trust is Kenya-based with headquarters in Mauritius.  They are competing against UniForum SA (NPC), trading as Registry Africa, which is officially supported by the African Union.This endorsement and the errors in DotConnectAfrica’s original application leave their chances slim at best of secure the TLD.  Additionally, according to its new TLD  guidebook, ICANN is obliged to look for the official endorsement for geographic TLDs – for regions at least 60 percent of the respective governments have to be supportive – the DotConnectAfrica’s bid can hardly win.  The resolution of conflicting applications will be interesting.

Companies who did not enter the race for ownership of TLD are also facing increased challenges. They have to prepare to protect their brands from increased cybersquatting and other malicious attacks. Brand owners in all industries are rightfully concerned about potential misuse of the new top-level domains. ICANN has put procedures in place to ensure companies can object to the issuance of new top-level domains but nothing is foolproof. 

How does this effect you? Well if you’re worried about getting scammed by a fake website or getting scammed the hundreds of other ways hackers have developed online, the risk has increased. On the other hand, this could make for a great consumer experience. Consumers will be able to find things easier and have more choice in how and where they search. Companies will be able better tailor a users experience by creating sites like “JohnDoe.kodak”. Users will have an easier and more personalized experience.

Keep an eye out as these TLDs launch. The .xxx TLD already launched and hasn’t made too many waves but with the potential for a large influx of new TLDs we will see noticeable changes in the way we use the internet.